Market Insights
As per recent research by MarkNtel Advisors, The India Baby Food Market size was valued at around USD 6.5 billion in 2023 and is estimated to grow at a CAGR of about 14% during the forecast period, i.e., 2024-30.
India Baby Food Market Key Driver:
Changing Lifestyles & Eating Habits Leading to Various Medical Complications in Women – The increasing urbanization in India has led to a change in the lifestyle patterns of individuals, especially women in India. The changing lifestyle such as long working hours & eating habits like consumption of alcohol, caffeine, red meat, unpasteurized milk, and other fast food products have resulted in acute medical conditions in women. These medical conditions include Preeclampsia, Preterm Labor, etc., which causes postpartum complications and to overcome these complications the women are kept on heavy medications. The consumption of medicines by the lactating mother poses a great risk to the newborn babies, hence the mothers prefer the infant formula & the baby formula.
Additionally, according to the India Skills report 2022, the rate of employable women is steadily expanding and is recorded to be over 51.44% in 2022. Therefore, the rising working women population is likely to increase the reliability of women on this nutriment in the coming years, as it acts as a complete solution for the development of toddlers.
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Market Segmentation and Consumer Behavior:
By Product Type
- Processed Baby Food
- Milk Formula
- Standard Milk Formula
- Follow-on Milk Formula
- Growing-Up Milk Formula
- Special Baby Milk Formula
- Dried Baby Food
- Other Baby Food
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
By Distribution Channel
- Retail Offline
- Grocery Retailers
- Convenience Retail
- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounts
- Warehouse Clubs
- Food/drink/tobacco/specialist
- Convenience Retail
- Non-Grocery Retailers
- General Merchandise Store
- Vending
- Direct Selling
- Grocery Retailers
- Retail E-Commerce
By Age Group
- 3+ years
- 1-3 years
By Category
- Organic
- Inorganic
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India Baby Food Market Geographical Analysis:
By Region:
- North
- East
- West
- South
Key Players and Competitive Strategies in the India Baby Food Market
Several prominent players dominate the India Baby Food Market, including:
- Nestlé India Ltd
- Nutricia International Pvt Ltd
- Abbott India Ltd
- Raptakos Brett & Co Ltd
- Mead Johnson Nutrition India Pvt Ltd
- Scientific Brain Nutraceutical Pvt. Ltd.
- Saipro Biotech Private Limited
- Happa Foods
- Early Foods
- Gerber
- Others (First solid, Heinz, etc.)
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Questions Addressed in this Study
1.What factors are driving the India Baby Food Market growth?
2.How is the India Baby Food Market expected to grow over the next five years?
3.What are the key insights into the current trends in the India Baby Food Market?
4.What is the current size of the India Baby Food Market, and how is it projected to change in the future?
5.What is the future outlook for the India Baby Food Market in terms of technological advancements and market expansion?
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