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Are you among those brands who thinks the Custom Packaging is just a simple and humble packaging? Do you also think that it’s only the product that makes all the difference? If yes, then how can you forget that your product that matters everything to you is wrapped up in this packaging that you think has no role to play. Do you get what we are trying to say here? The packaging has a lot to do for your product. Read to know how.
Your Packaging Can Be Used As the Ultimate Weapon to Differentiate From Your Rivalry
You already know you are up against a stiff rivalry. You are up against brands manufacturing similar items. They have products side by side yours, nearly hundreds in number. All of them, just like your item, are vying for the customer’s focus and attention. There are studies that have confirmed about one third of the buyers mainly base their purchasing decision solely on the boxes in which the product is packed. Therefore, if you really want to be a huge success, then it would be best for you to make a standout packaging choice.
Don’t Think Of Your Custom Packaging as JUST Packaging
In saying that, when you are in the process of designing, it’s best you keep things in control. Do not try to go overboard with anything. Your idea needs to reflect restraint. You need to show, of course, that your packaging is unique. But at the same time, overdoing things will drive customers away from your goods. The thing that you are supposed to do here is coming up with an idea for packaging that should be the perfect representation of your manufactured goods.
For instance, if you have a chocolate shaped like an orange, then you need to reflect both things in the perfect manner. The reason why your chocolate is shaped like an orange is the flavor. The chocolate is flavored orange and is shaped like the fruit as well. This is what the famous Terry’s brand has done. You too can do something as similar.
But here’s one more thing that you need to understand. You definitely do not need to make the packaging as similar as the product you are going to pack inside. Though it’s an idea that is good, and you too can try it. But do it only when you feel it’s workable enough. You need to ensure that both your packaging and product are perfectly blending. Everything from the images, content, colors, information need to be in perfect balance and harmony.
Colors on Your Brands with Candle Boxes
The next thing you need to keep in mind is the colors that you are including in your Candle Boxes. It is a key component that helps the customers in making a decision, either in your favor or against you. You see, the brain reacts differently to certain or different colors. The brain has its own unique way of reacting to colors and this needs to be kept in mind. This way, you will be careful as a brand to select the right colors that can blend ideally with the product packaging.
- White is one of those colors that conveys purity, simplicity and safety. So if the packaging is white in color, it’s trying to send out these vibes.
- Go for blue color if you wish your reflects a little playfulness. Make the customers feel excited about your product.
- Another tone in blue is dark navy blue that gives out the most professional vibes. So if you want your packaging to reflect the same, this color is your ‘go-to’.
- If you are trying to spread some cheer, joy, happiness and hope, then you need to embed the color yellow in the packaging.
- Red is the color of thrill and excitement. But at the same time, it sends out the most romantic and loving vibes.
- Green is the color of nature. With that, all, those brands that have organic or natural products should incorporate this color in your packaging.
Now do you understand how you can use colors in your favor? Because these tones have the ability of evoking certain emotions, feelings and memories. Therefore, it is crucial for you as a brand to play all your cards right.
But let’s not forget what the experts have to say here. They believe brands need to stick with perhaps a couple colors or three. But not more than that. The more colors they keep adding to the packaging, the less sophisticated it will look. That is why it’s best that brands stick with a specific number of colors. Perhaps they need to select something similar to their brand’s identity.
The other thing they believe is that since everyone is in love with the color blue, since it is the most liked of all colors globally, it doesn’t mean brands HAVE to use it in every way. It’s not highly necessary nor appropriate that you use the color blue in your packaging every single time. There may be times when the color will not match or blend. Ideally, you as a brand should study your key demography before you think of your color scheme for your options.
Use the Candle Packaging as an Ultimate Tool for Marketing
Finding an ideally workable and effective strategy for marketing is not an easy task. If that is the case, then you can use your packaging options for the purpose. The Candle Packaging is a relatively effective marketing tool. It will make your products rather easily noticeable everywhere, whether you’re up there on the shelves or anywhere in the marketplace. The one thing you need to do, however, is incorporating your business logo and name on the packaging. For instance, you can think of the center of packaging, the front too. This is what ideally famous brands do. They help their shoppers easily identify them.
