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In-app event tracking helps to analyze user behavior accurately. By keeping the generated data of your in-app events in mind, you can create customized user experiences that take users of different intent through shorter or longer conversion funnels based on their purchase intent. If you’re fixated on conducting in-app event tracking, Trackier Mobile Marketing Platform can come to your rescue by helping you record user activity and run A/B testing for different conversion journeys. Don’t know where to begin? Let’s start with this blog!
What Is Event Tracking?
Event tracking lets you record the user activity on specific interactive elements and contents within apps that might not be tracked otherwise. This includes CTA button clicks, menu navigations, mobile ad clicks, video plays, swipes, or other gestures. For instance, you can use events to track when users make their first purchase or fill up a tournament registration form. This could show you which core actions users need help with and whether those timely push notifications are assisting them in acing the game.
Why Should Developers Be Concerned With In-App Events?
The most popular mobile applications often introduce content and limited-time events like Pokemon Go Fest, film premieres like In The Heights, and Nike Fitness Challenges. Events across the entire app ecosystem help users find the next big thing! Apple is introducing new ways to discover new events like these all around you, labeling them as in-app events. With in-app events, the dynamic content and experiences within apps will be front and center on the App Store, so users never miss a big moment and this is huge for developers all around the world!
In-app events can surface throughout the store to millions of users, whether they’re new to the app or they use it every day. As an app developer, you can showcase them on your app’s product page. Users can learn more, sign up to be notified, or quickly join the action if it’s happening now. They can discover events with personalized recommendations and in-search. App Store editors curate the best and the biggest events and the new widgets introduced by Apple will feature the upcoming events right on a user’s home screen.
With in-app events, the App Store continues to be the best place to discover what’s happening in mobile applications. This will be open to all developers whether they already have events or are just getting started.
How To Conduct Mobile App Event Tracking?
To track an event, you must first set up an account with a mobile measurement partner. With a simple SDK integration, you can enlist the in-app events you need to track along the lines of these four parameters – Category, Action, Label, and Value.
- Category: Allows you to organize the events you track into groups such as “Purchase” or “Engagement”.
- Actions: Strings used to describe an event. For example, you could create a category called “Video” with the associated actions “Play” and “Pause”.
- Labels: Optional strings are used to further describe the elements you’re tracking like the name of the video.
- Value: A numerical variable that you can use to collect customized values like the time it takes a video to load.
When a user interacts with the screen element being tracked, the values you assign to these parameters will appear in the events reports. Be mindful of how you name your categories, actions, and labels so that when they show up in your reports, they will organize your event data in a useful way. Suppose, you upload a fishing video on YouTube. Here’s what the parameters would look like:
- Category: Video
- Action; Play
- Label: fishing_video.mp4
Importance Of Event Tracker App SDKs For Developers
- Brand Visibility: Developers get the chance to increase brand awareness by making Google Play in-app events appear in search results and recommendations. When a user searches for related products or apps, your events can appear. For example, if a user is using Apple’s Today tab, they could simultaneously see your event.
- Boost Install Rate: Always remember the more eyeballs you get on your in-app events, the more installs your app receives. Now you may ask why. This because anyone’s who gets intrigued by your events, will automatically be bound to download your app to know more.
- Higher Engagement: Being an app developer, it is crucial for you to not only acquire new users but also maintain the already existing users. You don’t want a user to forget about your app as soon as they install it. To keep the users engaged and interested in your app, try to gamify the app with rewards and offers to maintain customer loyalty.
Optimize and Monetize With In-App Event Tracking
The digital marketing industry is nothing short of dynamic and ever-evolving. App monetization relies on not just acquiring new users but also retaining and engaging them. Businesses now prioritize understanding user behavior post-installation, particularly focusing on “in-app events”. Understanding and tracking these events can offer invaluable insights into user preferences, behavior, and overall app performances.
For app developers and businesses, in-app events are the key to data-driven decision-making in mobile marketing. Marketers need to keep an eye out for those in-app events because they tell a story, identify the different gaps, and are a medium to provide feedback by the end-users to the businesses to further build on their application and at the same time upsell to the customer if they have to. In conclusion, in the 21st century, data is the king of mobile marketing. Mobile app event tracking provides the foundation for optimizing user engagement, retention, and ultimately the success of the app itself.
