0
0
When starting an SEO campaign, it’s important to partner with a quality local SEO agency that will not only optimize your site but also provide reporting on key metrics to determine success. Tracking the right SEO data points allows you to connect your efforts to actual business results. Here are the top metrics every SEO campaign should monitor.
Organic Traffic
The amount of traffic that lands on your site from unpaid search engine results is a top-level evaluation of SEO success. Increased organic traffic indicates your content is ranking higher and being seen by more searchers. Analyze not just total traffic volume but also:
- New vs returning visitors
- Pages per session
- Bounce rate
These details show whether your content is engaging and leading to conversions.
Keyword Rankings
While rankings fluctuate, monitoring top keyword positions gives insight into your content’s visibility in searches. Analyze ranking changes month-over-month for priority keywords, especially newly targeted terms. Improving rankings for valuable search queries directly connects SEO efforts to more impressions and clicks.
Click-Through Rate
Click-through rate (CTR) reveals how enticing your snippets and titles are to searchers. A low and/or declining CTR indicates an opportunity to optimize on-page elements for higher click appeal. Check CTR for both mobile and desktop results.
Site Authority
Higher domain authority and trust metrics indicate your overall visibility and content quality is improving. Monitor domain authority in tools like Moz and check linkage data to see who is referencing your site. More reputable sites linking to you boosts authority and performance.
Lead Generation
Ultimately SEO aims to drive business results, so track converted leads and sales from organic traffic. Analyze goal completions, lead quality, and conversion rate by source to connect revenue impact to SEO gains. Share lead value with your SEO agency to help them optimize for high-quality searches.
Actionable Insights
Leverage your analytics platform (such as Google Analytics or Semrush) to uncover granular details that inform impactful search marketing decisions. Connect organic data points to actionable SEO priorities that will directly improve performance.
Top SEO Content Driving Conversions
Analyze landing page paths and on-site engagement metrics to determine which blog posts, videos, and other content assets are proving most effective at converting visitors into leads and customers. Double down on creating more high-performing content in these categories to drive more qualified traffic.
Valuable Pages with Low Rankings
Discover pages that demonstrate strong visitor engagement and conversions but lack ranking prominence. Conduct an in-depth audit of these pages to improve technical SEO factors, on-page optimization, and link building to boost their visibility in search results.
Unoptimized Traffic-Driving Queries
Identify which previously untargeted keyword queries are driving a significant chunk of search traffic. Optimize these pages for the associated high-potential terms, capitalizing further on this insight to expand organic growth.
Reporting Dashboard
Bring key organic performance metrics into one centralized, visual reporting dashboard. Track progress over time on essential data points:
Overall Organic Traffic
Monitor monthly trends on total visits, new users, pages per session, average session duration, and bounce rates driven from organic search. Segment data by source, location, and device.
Rankings for Priority Keywords
Visualize ranking movements on your most important target keyword phrases with ranking tracker integration. Filter by keyword, landing page, and search engine.
Click-Through Rates
See how effectively search result listings convert visitors into clicks to your site over time. Breakdown further by device and ad position.
Pages Indexed
Ensure your site content stays visible to search engines via indexed page counts. Breakdown further by URL to identify issues.
Link Building Wins
Track new backlinks by anchor text, page authority, and domain influence. Filter by target industry publications for earned outreach wins. Tracking the right SEO metrics provides insight into the areas that matter most to search growth and conversions. Consistently monitor your analytics and work closely with your local SEO agency to unlock more qualified organic traffic. By connecting SEO efforts directly to business impact, you ensure your search optimization drives real results.
І am really loving the theme/design of your web site. Do you
evger run into any brߋwser compatibility problems? A couple of my bloց readers have comρlaineԁ aƄout my site not operating cordrectlү in Explorer but looks greast in Chrome.
Do youu have any iԁeas to help fix this problеm?
whoah this blog is great i like studying your posts.
Stay up the great work! You recognize, many persons are
hunting round for this information, you can aid them greatly.
This page certainly has all the information I wanted concerning this subject and didn’t know who to ask.
It’s hаrd to come by eҳperienced people in this particular topic, howeѵеr,
you sound like you know what you’re tɑlking about!
Thanks
Hi! I know this is kinda off topic however , I’d figured I’d ask.
Would you be interested in exchanging links or maybe guest writing
a blog post or vice-versa? My blog covers a lot of the same topics as yours and
I believe we could greatly benefit from each other.
If you happen to be interested feel free to send me an e-mail.
I look forward to hearing from you! Wonderful blog by the way!
Have y᧐u ever tһought aЬout ɑdding a little bitt more than jսst your articles?
I mean, whast you say is valuable and all. Nevertheless think off if ʏou added some
ɡгeat photos or vidseo clips tⲟ giνe your posts more, “pop”!
Your content is excellent buut with images and video ⅽliрs,
thiѕ website сouⅼd undеniably be one of the mlst beneficial in its field.
Great bloց!
I love your blog.. very nice colors & theme. Did you create this website yourself or did
you hire someone to do it for you? Plz answer
back as I’m looking to create my own blog and would like to know where u got this from.
thanks a lot