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There’s no denying it: Instagram is one of the largest social networks in the world. Every day, more than 2 billion drug users log in and use the Instagram Stories feature. Instagram stories are a great opportunity for you as an influencer or company to show a very special side of yourself. In fact, this is one of the best ways to increase Instagram followers and engagement.
Why?
It’s simple: people would rather have a discussion than watch an announcement. So when you interact with your followers through Instagram Stories, you increase both your engagement and your reach.
In this essay, we’ll discuss how IG story views impact your engagement and reach and how you can grow it organically!
Understand the Basics of IG Story Views
Instagram story views are a fairly simple metric. It only shows how many times your story has been viewed. The smaller the number, the better. This standard is crucial for assessing your reach. However, if your opinion decreases, it means that you are not handling the goods well if you have a lot of followers.
The most elegant way to identify the problem is to simply ask your followers what the problem is with your content and what they think you need to improve. There are tons of story features to help you enhance Instagram likes and followers.
Analysis of Story Viewership Trends
Meta’s creators have made it easy to display the criteria, but checking them is much more difficult. Let’s start with views. Still, it means you’re either overdoing the story or not posting enough if your opinion is slipping. Still, you should lower that number to about 3 or 4 if you’re the type of person who posts 10 stories a day. That’s all it takes.
On the other hand, if you only publish a few stories per week. Try to publish at least three stories every day. You will notice that the number of views slowly but surely increases throughout the month.
The other important standard is navigation. This little statistic is more useful than you think because it shows how people are actually interacting with the content of your story. However, you should try to enrich your content and make it more attractive to your fan base if people are constantly excited when they see your story. To start, you need to keep a close eye on the effort metric.
Use Instagram Story Features to Increase Engagement
The best way to increase your IG engagement is with interactive stickers – see Ask and Bean stickers. We recently wrote about how to add these stickers to your story, so check that out.
For example, if you are a fashion brand, you can create a bean where your followers can show which of your clothing items they like most. This will not only increase your engagement but also show you what type of clothing you should further promote.
As for questions: there are no limits! You can use this point to directly ask your followers how you can improve your content or just keep them engaged. Make sure you respond to as many comments as possible because that shows the people who follow you that you really care about their opinions.
Promote Your IG Stories
There’s no point in promoting your stories just to increase your engagement and views. That’s because most people just skip it and care less about it. This is because in most cases story ads annoy the stoner scrolling through this point.
With this in mind, story ads are perfect for increasing views and engagement on your other platforms. It doesn’t matter if you are a YouTuber or a Banderol, if you put a link sticker on the story announcement you will definitely get followers.
To be successful at promoting IG stories, make sure you use the entire screen and that the story is as on-brand as possible.
Using Highlights to Extend Story Life
Story Highlights are by far one of the best ways to maintain engagement on your account. This is a useful point that allows you to save the files without them expiring after 24 hours. We recommend using story highlights to keep any stories that have outperformed or gone completely viral.
The best thing about this point is that you can create multiple highlights. You can use this to your advantage by grouping stories. How you group them is entirely up to you.
However, if you want to be a little more successful with your growth, we recommend that you take a look at your competitors and try to get some relief from their activities.
Conclusion
Stories are an essential part of your Instagram growth. Since its release, more and more people have been logging in because of this point. For this reason, you must make the most of it.
Whatever you do, just keep an eye on the stats. However, you need to work on perfecting your content if your stories aren’t bringing you followers or engagement.
