0
0
Even though learning resources for email marketers have evolved significantly since I still encounter numerous re-engagement email examples that fail to spark the desired re-engagement. Being ignored by your subscribers isn’t just disheartening; it can damage your sender’s reputation. If too many subscribers ignore your emails, email service providers might start treating your messages as spam. To avoid this fate, it’s crucial to master the art of re-engagement emails using marketing company in Riverside. Here’s everything you need to know to bring your subscribers back into the fold, with expert tips along the way.
What are Re-Engagement Emails?
Re-engagement emails are designed to reconnect with customers who haven’t interacted with your brand for a while. Think of them as reaching out to an old friend — it’s more about rekindling a relationship than making an immediate sales pitch. A well-crafted re-engagement email says “we miss you” rather than “we miss your money.”
The Importance of Re-Engagement Emails
Re-engagement emails offer several advantages, making them a critical component of any email marketing strategy:
- Attract Inactive Customers: With approximately 360 billion emails sent and received daily worldwide, it’s easy for your marketing emails to get lost. Re-engagement emails provide a gentle nudge to remind your subscribers of your presence.
- Generate Missed Revenue: Unlike new customers, who may abandon a purchase due to trust issues, existing customers already trust you. This makes them a reliable source of revenue.
- Improve Email Sender Reputation: Sending emails to disengaged leads can harm your sender’s reputation. Re-engagement emails help you decide the fate of inactive subscribers and protect your reputation.
Pro Tip: Use re-engagement emails as a form of A/B testing to identify shortcomings in your regular marketing emails and refine your strategies for better engagement.
Common Types of Re-Engagement Emails
The right re-engagement email depends on your audience. Here are some effective types:
1. We Miss You
Rather than highlighting inactivity, start on a positive note. Remind your subscribers of the value your brand has provided. Template:
- Subject Line: Remember When [Past Memory]?
- Preview Text: It’s been too long, old friend…
- Email Body:
- Hi [Name],
- Remember that time [personalized experience]?
- It feels like we’ve been drifting apart. I miss the hustle and bustle of having you around.
- The good news is — it’s never too late for a heartfelt reunion!
- [Strong CTA]
2. Tantalizing Offer
Offer a special discount to win back customers. Ensure your subject line highlights the value and personal touch. Template:
- Subject Line: Get 50% Off Your Next Purchase Because We Miss You!
- Preview Text: A special offer just for you…
3. Recommendation Refresh
Send personalized recommendations based on the recipient’s past behavior. This works best if you have a marketing automation tool. Template:
- Subject Line: You Loved These, [Name]. But Wait ’Til You See The New Picks…
- Preview Text: New custom recommendations made just for you!
- Email Body:
- [List of personalized recommendations]
- [Strong CTA]
4. Self-Improvement Pitch
For SaaS businesses, highlight new features or improvements based on user feedback. Template:
- Subject Line: [Name], Your Feedback Helped Us Level Up!
- Preview Text: You helped shape something awesome. Come see what’s new!
- Email Body:
- Thanks to invaluable input from users like yourself, we’ve rolled out some major upgrades.
- [Tease key updates]
- [Strong CTA]
5. Tough Love Conversations
Sometimes, a direct approach works best. Use humor or drama to reconnect with your subscribers. Template:
- Subject Line: Did We Fail You?
- Preview Text: Let’s make things right.
- Email Body:
- Hi [Name],
- It seems like we’ve lost touch. Did we do something wrong?
- We’d love to make it right. [Strong CTA]
Real-Life Examples of Re-engagement Emails
1. Apple Music
Apple Music sends a selection of new music to re-engage inactive users. While not highly personalized, it ensures there’s something for everyone by featuring the latest hits across genres.
2. Asana
Asana showcases new features added to its platform, maintaining a friendly tone and a personal connection. Including an image of a team member adds a human touch.
3. Roaman’s
Roaman’s combines a “We Miss You!” message with a hefty discount to encourage clicks. The urgency and exclusivity of the offer are effective.
Pro Tip: You don’t always need to offer a discount. If your brand doesn’t typically discount, don’t feel pressured to start.
4. The Hut
The Hut allows subscribers to update their preferences or unsubscribe, helping clean up the email list and improve deliverability.
Pro Tip: Give inactive subscribers a chance to opt out if they no longer wish to hear from you. This improves the effectiveness of your campaigns.
5. Cole Haan
Cole Haan uses personalized recommendations to drive higher click-through rates, complementing the recipient and creating an engaging visual appeal.
6. Venmo
Venmo’s cheeky FOMO (fear of missing out) strategy encourages users to download the latest app version.
7. Arc
Arc’s “You Asked, We Delivered” theme highlights user feedback and improvements, encouraging re-engagement.
8. Acumatica
Acumatica bluntly asks if subscribers still want to hear from them, addressing list hygiene directly.
9. Section
Section leverages social proof by sharing recommendations from other students, enhancing credibility and engagement.
10. RY
RY’s straightforward “We Miss You” email offers a discount and a clear call-to-action, giving a last chance to inactive customers.
Pro Tip: If customers don’t respond after several nudges, it’s better to remove them from your email list to avoid ending up in the spam folder.
Conclusion
Instead of panicking over inactive subscribers, view them as an opportunity to test new content ideas and techniques. Use the templates and strategies in this guide to create your own re-engagement email sequence and win back your customers effectively. By mastering the art of re-engaging emails through a marketing company in San Diego, you can transform dormant subscribers into active, loyal customers, enhancing your email marketing success.
